A WORD TO THE WISE
Welcome to the platform for the WISE brand. We are made stronger by the standards we hold, and we can’t wait to share them with you.
LOGO SYSTEM
To understand when and how to use each logo format and be sure to check out pages 7–8 in the brand guide.
SIGNATURE
FOR PRINT
This ZIP file includes print files of the logo signature in EPS and PDF formats. All color versions of the signature are included.
FOR WEB
This ZIP file includes web files of the logo signature in SVG, PNG, and JPG formats. All color versions of the signature are included.
LOGOTYPE
FOR PRINT
This ZIP file includes print files of the logotype in EPS and PDF formats. All color versions of the logotype are included.
FOR WEB
This ZIP file includes web files of the logotype in SVG, PNG, and JPG formats. All color versions of the logotype are included.
BRANDMARK
FOR PRINT
This ZIP file includes print files of the brandmark in EPS and PDF formats. All color versions of the brandmark are included.
FOR WEB
This ZIP file includes web files of the brandmark in SVG, PNG, and JPG formats. All color versions of the brandmark are included.
WISE PEOPLE SYMBOL
FOR PRINT
This ZIP file includes print files of the WISE people symbol in EPS and PDF formats. All color versions of the WISE people symbol are included.
FOR WEB
This ZIP file includes web files of the WISE people symbol in SVG, PNG, and JPG formats. All color versions of the WISE people symbol are included.
PHONE NUMBER LOCKUP
FOR PRINT
This ZIP file includes print files of the phone number lockup in EPS and PDF formats. All color versions of the lockup are included.
FOR WEB
This ZIP file includes web files of the phone number lockup in SVG, PNG, and JPG formats. All color versions of the lockup are included.
TYPOGRAPHY
To understand when and how to use each font, be sure to check out page 9 in the brand guide.
GOTHAM TYPOGRAPHY EXAMPLE
Gotham should be used in almost all applications, if possible. The only time it should not be used is in web applications, such as the WISE website.
To use Gotham, the font must be purchased. The reccommend kit, Gotham 1, is priced at $199. The Brand Guide clarifies when to use Gotham.
The Gotham font can be purchased at this link:
typography.com/fonts/gotham/styles/gotham1
MONTSERRAT TYPOGRAPHY EXAMPLE
Montserrat should only be used when Gotham is unable to be used, such as the WISE website and other web applications.
To use Montserrat, the font must be downloaded. The Brand Guide clarifies when Montserrat must be used.
Montserrat is a free font available for download on Google Fonts at:
fonts.google.com/specimen/Montserrat
IMAGERY
To understand when and how to use each photo style, be sure to check out pages 12–13 in the brand guide.
FOR PRINT
You can download each of the images from the image library below. These images are in TIFF file format which is ideal for printing.
TEMPLATES
To understand how to use the Canva and Microsoft Word templates, be sure to watch the video tutorials.
SOCIAL MEDIA TEMPLATES
STATIONERY
TUTORIALS
EDITING PHOTOS IN PHOTOSHOP
Watch this video to learn how to edit images in Adobe Photoshop using the WISE brand colors.
EDITING PHOTOS IN GIMP
Watch this video to learn how to edit images in GIMP the WISE brand colors.
EDITING CANVA TEMPLATES
Watch this video to learn how to edit premade Canva templates using the brand guidelines and elements. This video also shows how to locate the WISE brand elements on Canva, which are necessary tools for creating and editing social media content.
EDITING MICROSOFT WORD TEMPLATES
Watch this video to learn how to edit premade Microsoft Word templates using the brand guidelines and elements.