A WORD TO THE WISE

Welcome to the platform for the WISE brand. We are made stronger by the standards we hold, and we can’t wait to share them with you.

LOGO SYSTEM

To understand when and how to use each logo format and be sure to check out pages 7–8 in the brand guide.

SIGNATURE

FOR PRINT

This ZIP file includes print files of the logo signature in EPS and PDF formats. All color versions of the signature are included.

Download WISE Print Signature.zip

FOR WEB

This ZIP file includes web files of the logo signature in SVG, PNG, and JPG formats. All color versions of the signature are included.

Download WISE Web Signature.zip
WISE Signature

LOGOTYPE

FOR PRINT

This ZIP file includes print files of the logotype in EPS and PDF formats. All color versions of the logotype are included.

Download WISE Print Logotype.zip

FOR WEB

This ZIP file includes web files of the logotype in SVG, PNG, and JPG formats. All color versions of the logotype are included.

Download WISE WEB Logotype.zip
WISE Logotype

BRANDMARK

FOR PRINT

This ZIP file includes print files of the brandmark in EPS and PDF formats. All color versions of the brandmark are included.

Download WISE Print Brandmark.zip

FOR WEB

This ZIP file includes web files of the brandmark in SVG, PNG, and JPG formats. All color versions of the brandmark are included.

Download WISE Web Brandmark.zip
WISE Brandmark

WISE PEOPLE SYMBOL

FOR PRINT

This ZIP file includes print files of the WISE people symbol in EPS and PDF formats. All color versions of the WISE people symbol are included.

Download WISE Print Symbol.zip

FOR WEB

This ZIP file includes web files of the WISE people symbol in SVG, PNG, and JPG formats. All color versions of the WISE people symbol are included.

Download WISE Web Symbol.zip
WISE People Symbol

PHONE NUMBER LOCKUP

FOR PRINT

This ZIP file includes print files of the phone number lockup in EPS and PDF formats. All color versions of the lockup are included.

Download WISE Print Phone.zip

FOR WEB

This ZIP file includes web files of the phone number lockup in SVG, PNG, and JPG formats. All color versions of the lockup are included.

Download WISE Web Phone.zip
WISE Phone Number Lockup

TYPOGRAPHY

To understand when and how to use each font, be sure to check out page 9 in the brand guide.

GOTHAM TYPOGRAPHY EXAMPLE

Gotham should be used in almost all applications, if possible. The only time it should not be used is in web applications, such as the WISE website.

Download

To use Gotham, the font must be purchased. The reccommend kit, Gotham 1, is priced at $199. The Brand Guide clarifies when to use Gotham.

The Gotham font can be purchased at this link:
typography.com/fonts/gotham/styles/gotham1

MONTSERRAT TYPOGRAPHY EXAMPLE

Montserrat should only be used when Gotham is unable to be used, such as the WISE website and other web applications.

Download

To use Montserrat, the font must be downloaded. The Brand Guide clarifies when Montserrat must be used.

Montserrat is a free font available for download on Google Fonts at:
fonts.google.com/specimen/Montserrat

IMAGERY

To understand when and how to use each photo style, be sure to check out pages 12–13 in the brand guide.

Baby faces the camera Three men facing the camera Two children facing the camera One person holding the phone faces the camera Woman faces the camera smiling Two women and a child face the camera Two men and a child face the camera Women faces the camera
Women and child face the camera Woman faces the camera Two men facing the camera Two men facing the camera Three women facing the camera Woman and baby face the camera Two women facing the camera
Two women stare at the camera Man faces the camera with hand up Woman faces the camera Woman facing the camera with hand up Three women facing the camera Women and children face the camera Two young men face the camera
Woman and child face the camera Woman facing the camera Man holding hand up at the camera Woman facing the camera with hand up Four women facing the camera Five women facing the camera Pregnant woman faces the camera

See More Images

FOR DIGITAL USE

This ZIP file includes web files of the WISE imagery in PNG, and JPG formats. All color versions of the images are included. These images should be used for digital signs, websites, emails, and other screen-based media.

FOR PRINT

You can download each of the images from the image library below. These images are in TIFF file format which is ideal for printing.

TEMPLATES

To understand how to use the Canva and Microsoft Word templates, be sure to watch the video tutorials.

SOCIAL MEDIA TEMPLATES

Social media templates

CANVA TEMPLATES

These are a few examples of the templates on Canva. To view the rest of the templates, log in to Canva using your WISE Canva username and password.

View on Canva

STATIONERY

Stationery Templates

MICROSOFT WORD TEMPLATES

These are a few examples of the templates on Microsoft Word.

Download WISE MS Templates.zip

TUTORIALS

EDITING PHOTOS IN PHOTOSHOP

Watch this video to learn how to edit images in Adobe Photoshop using the WISE brand colors.

EDITING PHOTOS IN GIMP

Watch this video to learn how to edit images in GIMP the WISE brand colors.

EDITING CANVA TEMPLATES

Watch this video to learn how to edit premade Canva templates using the brand guidelines and elements. This video also shows how to locate the WISE brand elements on Canva, which are necessary tools for creating and editing social media content.

EDITING MICROSOFT WORD TEMPLATES

Watch this video to learn how to edit premade Microsoft Word templates using the brand guidelines and elements.

Remember, all of these brand elements must be used following the brand guidelines. Guidelines are necessary in order to establish consistency in a brand.