
Grand Rapids Student Advancement Foundation Branding
Fall 2017
The problem with GRSAF is that they lack brand recognition. Not all of the schools know about them, and even those who do may not understand the full scope of the brand. Between unclear brand standards, altering names and taglines, and a cluttered website, they are facing an identity crisis for themselves and for their users.
Designers
McKenna McIntyre
Jen Bancino
Grand Rapids Student Advancement Foundation logo
GR8 Sports Great Kids sub brand logo
Foundation for the Future luncheon logo



