Artists Creating Together
Artists Creating Together (ACT) approached us for assistance in creating a cohesive brand system. ACT is a non-profit in Grand Rapids that focuses on supplying arts to individuals with disabilities. Our proposal for the brand was to ensure clarity, consistency, and scalability throughout all applications as well as the brand and sub-brands.
Designers
Dylan Bowden
Devyn Mcvannel
Sienna Parmelee
Katie Shantz
Direction one focused on standardizing Artists Creating Together’s existing brand.
Direction two employed the Creative Cube pattern as confetti to showcase important elements.
Direction three reimagined the brandmark in sentence case and highlighted important typography.
The client decided to move forward with the first direction, but with elements of the confetti from the second direction and language from the third direction. Ultimately, the brand became a bit of all three.
The Impact Report template was built in Artists Creating Together’s existing platform, Wix. To bolster fundraising for Artists Creating Together’s programs, the Impact Report spotlights stories from students. Additionally, to ensure the report was easy for the client to update in future years, we utilized a content management system and components with less unnecessary complexity.
We created a template that would work for the previous presentations we gathered from the brand audit. While creating the template, it was important to ensure this document could be recognizable for the brand and relate to all applications.
