Ferris DSGN Week 2023

Designing, planning, and producing the visual identity for Ferris DSGN Week 2023. Our team’s main objective was to design this series of events to appeal to design professionals who would attend, design professors who acted as our clients, and the Ferris senior design class who would showcase their work during these events.




Katie Shantz

The visuals for Ferris DSGN Week 2023 showcase how our senior class has evolved and changed throughout the Ferris Design Program as well as our raw process for creating projects. The brand guide for this visual identity includes a series of sketches, process work, and final solutions, something that would resonate with our target audience (design professionals).

For Ferris DSGN Week, we had 3 sets of emails sent out to our invite list. The initial email, the “dumb” email, and the full email. Each email had a separate goal. The initial email was to get the events onto the invitees’ radars.

The dumb email was to provide minimal details as the events got closer.

The full email included all of the details for Ferris DSGN Week.

Our team designed Instagram posts to help viewers get to know this year’s senior class, the senior client projects, and event details.

Our team designed social headers for our program’s Facebook and Twitter accounts.

Our team designed signage for the event space to help guests find their way to the main doorway, gallery space (where student work is displayed), training room (where keynote talks took place), and food.

Senior students at WMCAT displayed their work on large boards with their names attached.

The WMCAT Kickoff was successful and the seniors were able to network and show off their work to lots of design professionals.