Hope House

Hope House is a faith based, nonprofit, outreach ministry in Big Rapids, MI. The client’s original request was a functional website, but their brand presence was lacking. My teammate and I determined that Hope House would benefit from a strong brand presence across different media types to increase community awareness.

Designers

Rachel VanAken

Carlie Vanklompenberg

PATIENTS

  • 50/50 Male and Female
  • Most, if not all, have phones
  • 60% have internet at home
  • They want to receive quality medical care with no bills
  • Be guided to take steps forward in their life

VOLUNTEERS

  • Consist of doctors, spiritual guides, receptionists, etc.
  • Some were past patients
  • Want to use their talents to give back to the community
  • Help patients better their situations and lives

DONORS

  • Want to learn about what Hope House does
  • They want to know what their money is being used for
  • Want to see compelling, relatable, and personal stories
  • Need options for donating

LOGO VARIATIONS

The final goal for the logo was to create an abstract representation of a house and a medical center. There were over 100 variations before coming to the final logo.

CONCEPT ONE

Network of help recognizes the connections and partnerships Hope House has within the community. The goal of this concept is to feel professional and medical.

CONCEPT TWO

A friend in need, is a friend indeed, recognizes the nonjudgmental side of Hope House. The volunteers stress on the fact that they treat everyone the same no matter their situation.

CONCEPT THREE

Light the path recognizes the religious side of Hope House. The goal of this concept is to feel compassionate, emotional, inspiring, and supportive.

BROCHURE, FRONT

BROCHURE, FOLDED INSIDE

BROCHURE, UNFOLDED INSIDE

Since Mecosta county is the 3rd poorest county in Michigan, some Hope House patients may not have phones or computers to access the website. We created this brochure to give patients all of the information they might need.

LETTERHEAD AND THANK YOU CARD

The letterhead and thank you card both have matching envelopes and paper stock. The Thank you cards were left blank so the client could write in a personal message.

BUSINESS CARD

A generic business card works best for Hope House since everyone is a volunteer and volunteers can change often.

T-SHIRT FRONT

These shirts will be worn by volunteers at the clinic and community events.

T-SHIRT BACK

They’re more friendly than the traditional white coat that doctors wear, which is relaxing for patients.

HOPE HOUSE WEBSITE

The Hope House website is the main source of information for patients, donors, and volunteers. The website was entirely designed and developed by the students. Visit the site at: www.hopehouseclinic.org