Brand Signature
The brand signature conveys the Business and Innovation Lean Centers values through the metaphor of a mobius strip.
FULL SIGNATURE
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ACRONYM
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ICON
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BILC + College of Business
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College of Business
DownloadMobius Strip Animation
The Mobius strip represents continuous improvement. The strip comes alive in digital touchpoints to demonstrate its dimensionality and the spirit of the BILC.
Download Animated LogoDo’s and Don’ts
Do use the solid white logo on a colored background.
Don’t change the color of the logo outside the brand options.
Do choose logos that will stand out against the background.
Don’t use logos on backgrounds that blend in (black on dark backgrounds, white on light backgrounds).
Do use the proper amount of spacing.
Don't crowd the logo or apply effects.
Do scale the logo proportionally.
Don’t stretch the logo.
Do use the logo files provided in the download.
Don’t change the logo or add other elements to the logo.