Community Partners

Ferris Outfitters Brand Identity Ferris Outfitters, formerly known as the campus bookstore, is the one stop shop for students to purchase spirit gear, food and beverage, and any other essentials included in the Ferris Experience. Additionally, the lower level of the store is now the Bulldog Service Center, where students can go for student services…

West Michigan Graphic Design Archives The West Michigan Graphic Design Archives is a premier collection of West Michigan’s graphic design and printing industry legacy materials. Eventually, the Archives will encompass the full history of graphic design in West Michigan. The home of the Archives is the Zhang Legacy Collections Center at Western Michigan University. Designers…

WISE Against Violence A local non-profit needed a new brand identity that is consistent, communicates their values, and stands out against other non-profits. My team’s goal was to design a brand identity system for WISE Against Violence that meets the needs of survivors, attracts donors, and has a voice on the nearby university campus. Designers…

Project Starburst Project Starburst is a food bank operating in Big Rapids, MI. The organization asked Design Project Center to create a functional website that volunteers and admin are able to maintain. Designers Molly Ford Abbie Franckowiak Leandra Gill Concept A: Friendly and uplifting with a focus on a positive outcome for clients. Concept B:…

Hope House Hope House is a faith based, nonprofit, outreach ministry in Big Rapids, MI. The client’s original request was a functional website, but their brand presence was lacking. My teammate and I determined that Hope House would benefit from a strong brand presence across different media types to increase community awareness. Designers Rachel VanAken…

Grandville Avenue Arts & Humanities Grandville Avenue Arts & Humanities lacks a way to easily and efficiently communicate with their members. Designers Taylor Deni Adam Pedersen Sandra Ramirez Alex Oosterhouse Six brand concepts were presented at an event to gather feedback from the community members, staff, and board members. Attendees were able to make comments…

Artists Creating Together Artists Creating Together (ACT) approached us for assistance in creating a cohesive brand system. ACT is a non-profit in Grand Rapids that focuses on supplying arts to individuals with disabilities. Our proposal for the brand was to ensure clarity, consistency, and scalability throughout all applications as well as the brand and sub-brands.…

Grand Rapids Student Advancement Foundation Branding The problem with GRSAF is that they lack brand recognition. Not all of the schools know about them, and even those who do may not understand the full scope of the brand. Between unclear brand standards, altering names and taglines, and a cluttered website, they are facing an identity…

Ferris DSGN Week 2023 Designing, planning, and producing the visual identity for Ferris DSGN Week 2023. Our team’s main objective was to design this series of events to appeal to design professionals who would attend, design professors who acted as our clients, and the Ferris senior design class who would showcase their work during these…