Copy Strategy
Copy strategy is essential to maintaining a consistent and reliable brand voice.
Tagline
The tagline encapsulates how CMREN operates and it's goal—connecting with partners and individuals and providing them with resources for recovery that will last. The tagline can be seen locked up with the logo, or it can be used separately on its own. Do not write out the tagline; only the graphic of the tagline should be used.
Grant Statement
The grant statement below must be included on all touchpoints. This statement does not need to be displayed prominently and can be placed in small type at the bottom of materials with a minimum size of 5pt.
This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) as part of an award totaling $1,200,000 with zero percentage financed with non-governmental sources. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement, by HRSA, HHS or the U.S. Government.
Headlines
The following headlines can be used to encapsulate the main message of content. The headlines are meant to align with certain topics and come with three variations in wording.
Join the Conversation
Together, Conversations Begin
Starting Conversations, Together
Example: Community Conversation Day.
Empower Recovery
Together, Recovery Is Possible
Supporting Recovery, Together
Example: National Drug & Alcohol Facts Week, Marijuana Awareness Month and Recovery Month.
Save a Life
Together, Communities Rise
Empowering Community, Together
Example: International Overdose Awareness Month.
Lift Someone Up
Together, We Are Stronger
Providing Support, Together
Example: Prevention Month and Support During the Holidays.
Rethink the Stigma
Together, Stigma Ends
Rethinking Stigma, Together
Example: Mental Health Awareness Month.
Lead with Empathy
Together, Empathy Wins
Leading with Empathy, Together
Example: Second Chance Month and Homeless Awareness Month.
Headlines use Title Case
Headlines and subheadings use title case capitalization. In title case, major words are capitalized, and most minor words are lowercase. Major words are nouns, verbs (including linking verbs), adjectives, adverbs, pronouns, and all words of four letters or more are considered major words. Minor words are short (i.e., three letters or fewer) conjunctions, short prepositions, and all articles and are considered minor words.
Learn About Title Case →