Use this guide to ensure our logos are applied consistently and correctly, preserving brand recognition and integrity across all platforms.
When choosing a file type, ensure all graphics used for digital assets use SVG graphics. For printed assets, be sure to use EPS graphics. These file types will ensure clean and crisp graphics across the brand system.
Full Signature
The full signature is the preferred logo usage, and should be used in most cases. The clear space for the full signature is the size it’s first “C” in it’s word mark size. The height of the full signature should be no less than 7/8".
Wordmark
On occasions where the primary mark is too large, the wordmark can be used on its own. The clear space for the wordmark is the size it’s first “C”. The height of the wordmark should be no less than 1/4".
Mark
The mark may be used on its own for special circumstances, but should be used minimally. The clear space for the mark is the size of the first “C” for the minimum size of the wordmark. The height of the mark should be no less than 1/4".
Tagline Lockup
In most cases, when the tagline is used, it must be locked-up with the full signature, as displayed. The clear space for the signature and tagline lockup is size it’s first “C” in the word mark size. The height of the signature and tagline lockup should be no less than 1 3/16". The space between the signature and lockup should be used as provided and not altered under any circumstance.
Avoid These
When placing the full signature and wordmark, it is preferred they are anchored to the middle of the composition, but can be flexible if needed.
However, there are some things that should never be done to the logos.
Retyping the wordmark to be left or right aligned.
Placing the mark under the wordmark.
Using on a low-contrast background.
Changing the color of the signature.
Distorting the signature.
The Thread
This element symbolizes the thread "unrolling" from the logo, representing the clear, supportive path to recovery that your partners emphasized.
This element is to be used sparingly and only with the primary signature when centered.
