Logo System

Use this guide to ensure our logos are applied consistently and correctly, preserving brand recognition and integrity across all platforms.

Ensure you use the correct file type for the right purpose. For digital, use SVG, PNG, or JPEG. For print, use EPS. These file types will ensure clean and crisp graphics across the brand system.

Full Signature

The full signature is the primary logo and should be used in most cases. There should be empty space around the full signiture that is equal to the size of “C” in “Central.” The height of the full signature should be no less than 7/8". Note that the logo signature uses IvyPresto.

Wordmark

On occasions where the primary mark is too large, the wordmark can be used on its own. There should be empty space surrounding the wordmark that is the size of its first "C." The height of the wordmark should be no less than 1/4".

Tagline Lockup

In most cases, when the tagline is used, it must be locked up with the full signature, as displayed. There should be empty space around the lockup that is the size of the first “C” in the wordmark. The height of the signature and tagline lockup should be no less than 1 3/16". The space between the signature and lockup should be used as provided and not altered under any circumstance.

Ferris State University Wordmark

The full signature is the preferred mark usage and should be used in most cases—don't use any version of the Ferris State University logo containing the bulldog. There should be empty space around the logo that is the size of its first “F” in its wordmark size. The height of the full signature should be no less than 2/5".