Typography
Using the correct fonts on all materials is essential for consistency and credibility.
Logo Type
Logo wordmark: IvyPresto Headline
Tagline: IvyPresto Text
View IvyPreso Font →Fonts
Headlines: Playfair Display Regular
Subheads: Playfair Display Regular
Body: Georgia Regular
View Playfair Display Typeface →Do Not
Don’t use All Caps
Don’t write titles using all capital letters.
Don’t use Black Type
The default color of text should be Deep Teal. Go to Color to explore other color pairings.
Don’t use Non-Brand Fonts
Don’t use any other fonts besides Playfair Display and Georgia.