Imagery
Using imagery and graphics of consistent styles makes CMREN more trustworthy with a consistent image on all materials.
Ensure you use the correct file type for the right purpose. For digital, use SVG, PNG, or JPEG. For print, use EPS. These file types will ensure clean and crisp graphics across the brand system.
Thread Graphics
The thread represents connection. Thread graphics are to be used when imagery isn't available or when a graphical representation would communicate a message better than a photo.
Thread in Motion
In videos, the thread should be animated as if it were being drawn out from start to finish. This can be done by using Trim Paths in Adobe After Effects.
Download Video Intro Files ↓ Download Video Outro Files ↓QR Code Lockup
When needing a QR code linking to the homepage of CMREN's website, utilize this lockup for consistency.
Download QR Code for Print ↓ Download QR Code for Digital ↓
Photography
To create a more humanistic feel across imagery, photos should be warmer toned, featuring candid scenes of people connecting and interacting and hands helping one another.
Stock Image Libraries
If other imagery is needed, stock imagery can be used. Listed below are examples and possible for where to find royalty-free stock imagery.
Newsletter Image Use
When gathering images for CMREN Newsletters, they should be cropped to focus on the important content and maximize the use of space in the newsletter. Images should not impede the visual hierarchy of the newsletter.
